Thursday, October 14, 2021
As reported by Hospice News, Holly Vossel
Locals in central Wisconsin have likely at least heard of Madison-based Agrace Hospice & Supportive Care. The nonprofit routinely advertises in local media and other forms of direct-to-consumer marketing in addition to relationship-building with referral partners.
Lynne Sexten, president and CEO of Agrace Hospice & Supportive Care, recently sat down with Hospice News to discuss how the organization has been shaping its marketing efforts to reach patients further upstream, as well as the ways providers can collaborate for mutual support.