As reported by The Fitchburg Star
Community leaders, healthcare professionals, donors, and residents gathered last month to celebrate the groundbreaking for the Ellen & Peter Johnson Dementia Village at Agrace, a pioneering project expected to transform dementia care in Wisconsin and across the nation.
According to a news release, the $40 million development, located on Agrace’s Fitchburg campus, is modeled after the internationally acclaimed Hogeweyk dementia village in the Netherlands and is believed to be the first community of its kind in the United States. Designed as a neighborhood rather than a traditional memory care facility, the village will provide a safe and supportive environment where individuals living with dementia can maintain independence, connection, and a sense of purpose.
“This project represents the very best of innovation and compassion coming together,” Arata-Fratta said. “Nearly every family has been touched by dementia in some way. The Dementia Village offers hope for families, meaningful support for caregivers, and a new model of care that recognizes the dignity and humanity of every person living with dementia.”
The village will feature eight residential homes designed to serve up to 65 residents. Unlike institutional care settings, the neighborhood-style environment will include shared gathering spaces, opportunities for social interaction, and amenities intended to foster a meaningful daily life. The project is centered on helping residents remain engaged in familiar routines and activities while receiving the care and support they need.
Agrace President and CEO Lynne Sexten said the project was developed in response to the growing need for memory care services and a desire to create a better experience for individuals living with dementia and their families. The village aims to promote autonomy, joy, and connection while reducing the isolation that often accompanies a dementia diagnosis.
The project also reflects Fitchburg’s commitment to supporting innovative healthcare solutions and fostering a community where residents can age with dignity. As Chair of the Planning Commission, Mayor Arata-Fratta worked closely with the Agrace team during the approval process and praised their collaborative approach and long-term vision.
“Their commitment to creating something truly meaningful for our community was evident at every step,” she said.
The groundbreaking ceremony also recognized the extraordinary generosity of Ellen and Peter Johnson, whose $7 million lead gift helped make the project possible. Their support, along with contributions from many other donors, will leave a lasting impact on families throughout Wisconsin and beyond.
In addition to residential homes, the expanded campus will include enhanced adult day services, workforce housing for caregiving professionals, a grief support center, and training and education facilities designed to support families and caregivers.
While the groundbreaking marks the start of construction, community leaders noted that it also represents the beginning of a broader movement to rethink dementia care in America.
For Fitchburg, the project is more than a new development. It is an investment in compassion, innovation, and quality of life — one that will serve generations of families and establish the city as a national leader in person-centered dementia care.Save

