
The Dementia Village model will balance independence with safety.
Agrace Reimagines Dementia Care with New Dementia Village in Madison
Living with memory loss can be more dignified—more normal. It can have more independence, more choices and still be secure. That’s the vision for Agrace’s new Dementia Village, a revolutionary project that will break ground in just a few months.
For years, Agrace has been gathering ideas to better understand the care needs of people whose memory and thinking are declining. In the past six years, we opened our Hospice Memory Care Suites and our Adult Day Center in Madison. But our next major advance aims to reimagine dementia care entirely.
In May, we’ll start remodeling our Madison-area campus to include the Ellen & Peter Johnson Dementia Village at Agrace. This new assisted living neighborhood is inspired by the innovative Hogeweyk Village in the Netherlands. Dementia Village residents will live in one of eight small households and move freely through the Village’s indoor and outdoor spaces, which are all within a secure environment.
“It’s a neighborhood where you’ll go out the front door, engage with the outdoors, go to the theater, go to the spa, and regain the normal daily rhythms that you enjoyed before you had the dementia diagnosis,” explains Lynne Sexten, Agrace president and CEO. “Safety is paramount, but so is a really high quality of life.”
Lifestyle and Personality
Each household’s architecture, décor and furniture will be chosen to feel familiar to its residents, who will join the household that best fits their life experience and personality. “You can live where there’s a higher chance you could become friends,” notes Eloy van Hal, founder of Hogeweyk, who is consulting with Agrace on this venture.

Ellen and Peter Johnson
Johnsons make another lead gift: This transformative $40 million project is made possible by dozens of community donors who have already stepped forward, led by Madison philanthropists Ellen and Peter Johnson. The Johnsons are long-time Agrace supporters who have made a remarkable $7 million lead gift.
Our $30 million capital campaign, now at 42 percent of its goal, continues to move us toward welcoming our first Dementia Village residents in Fall 2027. At that time, the Agrace Adult Day Center in Madison will be integrated into the Dementia Village. “Day Club” members will come to the Village during the week for care, activities and companionship while they continue to live at home.
We will continue to offer inpatient and residential hospice care throughout the Madison campus remodeling process. Several hospice inpatient rooms will be added to the west end of the campus while the Dementia Village takes shape on the east end.
Want to learn more? You’ll see updates in future newsletters and here. You can also sign up here to get occasional email updates, including a notice about joining a waiting list for living at the Dementia Village.
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